Not another clean brand

Uncommon ingredients. High standards. Formulas that speak for themselves.

Created by Kristen Saia — Celebrity Hairstylist to Film & Editorial Clients for Over 20 Years
Haircare, skincare and home fragrance built for daily use & lasting compatibility.

THE FIRST REACH:

Best Sellers

NOI exists because most products are built for shelves, not for daily life. Each formula is developed to function consistently through repeated use, changing conditions and real routines.

Five circular icons with text and illustrations indicating product features: plant-based, vegan, eco friendly, free of parabens, sulfates, phthalates, and cruelty free rabbit logo.

Formulated with intention

A close-up of a person with dark skin holding an orange next to their face against a clear blue sky.

Daily rituals that feel grounding

Natural Soap

Light

up your space

NOI candles burn clean and calm, releasing scents that feel like an instant exhale—warm, grounding, and effortlessly peaceful.

It’s more than fragrance… it’s a mood you can feel.