Thoughtfully clean beauty for hair, skin, and home.
Rooted in wellness and inclusivity, NOI blends thoughtful ingredients with elevated sensory experiences for every body and every home.
COSMOS / ECOCERT Certified 〰️ Vegan 〰️ Paraben Free 〰️ Sulfate Free 〰️ Phthalate Free 〰️ Non Toxic 〰️ Eco Mindful 〰️ Clean Formulas 〰️
COSMOS / ECOCERT Certified 〰️ Vegan 〰️ Paraben Free 〰️ Sulfate Free 〰️ Phthalate Free 〰️ Non Toxic 〰️ Eco Mindful 〰️ Clean Formulas 〰️
Best Sellers
Clean Looks
Good OnYou.
No filler. No hidden nasties. Just bold, high-performance formulas for people who do it all—and look amazing doing it.
Reset. Refresh. Repeat.
Three targeted formulas. One transformative routine.
Wellness Begins With “We”
“Noi” means “we” in Italian — a simple word that captures the heart of our philosophy. At NOI, we believe wellness is something we create together. NOI is more than a brand — it’s a shared commitment to feel good, live consciously, and care for ourselves and the world around us.
Prep like a pro: Keratin Primer
Think of it as a base coat for your hair — this keratin-enriched primer smooths frizz, enhances manageability, and creates the perfect canvas for blow-outs, heat styling, or air-dried polish.
Smooth
Strengthen
Shine
NOI candles burn clean and calm, releasing scents that feel like an instant exhale—warm, grounding, and effortlessly peaceful.
It’s more than fragrance… it’s a mood you can feel.
